Numbers Do the Selling for You
Telling a business owner their website is slow is an opinion. Showing them their website scores 28 out of 100 on Google's own PageSpeed tool is a fact. Facts are harder to dismiss.
Website audits turn your outreach from "I can help you" into "here is specifically how I can help you, with data."
What a Website Audit Reveals
- Performance score: How fast the website loads
- SEO score: Whether the site is optimized for search engines
- Accessibility score: Whether all users can access the content
- Best practices score: Security, HTTPS, and technical standards
Turning Audit Data into a Sales Conversation
When you have a score of 32 out of 100, you have a starting point. Explain what that number means in plain language: most visitors leave a website if it takes more than 3 seconds to load. A score of 32 means their website probably takes 6 to 10 seconds. That means lost customers every day.
Then offer the solution. Keep it specific and low-pressure. Ask if they want to see what an improved version could look like.
The Follow-Up That Closes
After the initial message, send a brief PDF audit report with their scores and the top three issues. This demonstrates professionalism and gives them something concrete to think about. Most clients who receive a personalized audit report become clients within two follow-ups.